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High Concept, High Touch Marketing
It was one of those movie moments I will never forget. I was at the cinema watching the movie, Platoon. Director Oliver Stone had just put me through what seemed like hours of the hellacious climactic...
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Alumni Marketing and Communications: Making a Connection to Memories
A few years ago, I was at a concert listening to music I hadn’t heard live since I was a teenager. It was great. I was listening to Barry McGuire, the raspy-voiced singer-songwriter of the 1960s...
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Marketing Communications: It’s About Creating Engaging Moments
“With iPods and iPads and Xboxes and PlayStations…information becomes a distraction, a diversion, a form of entertainment, rather than a tool of empowerment, rather than a means of emancipation.” –...
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Character-Driven Storytelling
News came last week that the original Law and Order television series is being cancelled. It no longer will be telling stories “ripped from the headlines.” The show, coined “The Mothership,” spawned a...
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The Power of Storytelling in Communicating Brand Culture
I love this commercial. In just 30 seconds, Subaru tells us a story that has the potential to touch us. It’s not a tear-jerker, but it connects to the human spirit with a universal theme of love lost...
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Branding on the Website: Homepage
When I interviewed 14 months ago for my current position, I was critical of the university’s website. After consuming it for hours, I still had no sense of the brand or the culture of the institution....
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Integrating Social Media
Well, it’s time to get back at it. After taking an unexpected hiatus from my blog while I’ve been building my team and marketing program, I have thoughts, perspectives and ideas that are begging to get...
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Five Questions to Ask Before Hiring in Marketing and Communications
In building a marketing and communications program, as Jim Collins says, it needs to be “First Who, Then What.” It’s vital that I get the right people on the bus and in the right seats. Fortunately,...
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Inbound Marketing and Outbound Marketing in the Media Mix
There’s a lot being written about brands making the transition from outbound marketing to inbound marketing, which has practical implications on the media mix. Before I get started, let’s define the...
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